1. Improved search engine ranking
According to data from Smart Insights, 81% of shoppers start by searching for the product or service online. This is why the way the business is displayed and ranked in search engines is so important, as this significantly determines the success of the online business. You need a well-structured platform built with an SEO perspective like BigCommerce that uses search engines and SEO-friendly content to drive traffic to your website.
BigCommerce shines with SEO through Google-friendly URLs, accelerated mobile pages, and ease of retargeting.
2. Increased range and visibility
With a hosted eCommerce platform like BigCommerce, your store will be visible to millions of online shoppers. This increased visibility can help you attract more customers and sell more products.
The platform includes powerful marketing tools that make it easy to access more customers and increase sales. These include SEO features, integrated social media tools, email marketing integrations, and much more.
3. Superior support and resources
As an enterprise-grade merchant, you’ll have access to BigCommerce’s dedicated support team, including expert engineers, account managers, and strategists.
This team will work with you to help you get the most out of your BigCommerce store, identify opportunities for growth, and fix any issues that may arise.
This support can be especially helpful for larger businesses that need more help and guidance to get the most out of their eCommerce store.
Enterprise-grade merchants have access to a number of advanced features and functionality not available to smaller merchants, including abandoned cart recovery, gift cards, real-time shipping rates, and more.
4. It is easy to customize products and pages effectively
BigCommerce comes with an assortment of free and easily editable templates so brands can customize their product pages and categories precisely the way they envision them without being limited to just existing designs.
The platform features an assortment of templates to choose from and a drag and drop interface for seamless editing of page content.
With over 250 product listing options, it’s easier for brands to create great listings and add text field options for their products. It also allows bulk editing of product categories.
A wide range of features and integration solutions allow businesses to hook their online store to major marketplaces and sell on the website, Facebook, Amazon, etc.
Plus, BigCommerce is cross-device responsive, with themes that effortlessly optimize shopping carts even on mobile devices
5. Robust security features
BigCommerce is one of the most secure eCommerce platforms out there. PCI compliant; you can trust that your business data is well protected with the latest state-of-the-art encryption technology.
They offer a number of features and tools to help protect your store and your data, including SSL certification, fraud protection, password encryption, and more.
BigCommerce also has a team of in-house security experts who constantly monitor for new threats and make sure the platform remains secure.
6. The idea behind BigCommerce is to help you scale your business
BigCommerce is a platform designed with the future and growth in mind. It offers features and functionality that can help businesses scale, including advanced merchandising tools, marketing capabilities, and more.
They provide a scalable e-commerce solution that allows you to start small and scale your business as needed without having to switch platforms.
Its built-in features and content management system were created for ease of use, increase traffic, ensure a seamless shopping experience for repeat sales, and propel B2C and B2B businesses into the future.
7. Ease of use
BigCommerce has a quick and easy setup process that gets you selling in minutes, helping businesses save time and money.
The platform has a wide range of features and integration solutions that allow businesses to hook their online store to large marketplaces and sell on the website, Facebook, Amazon, etc.
BigCommerce is also responsive to a variety of devices, with themes that let you effortlessly optimize shopping carts, even on mobile devices.
Its built-in features and content management system are built for ease of use, increase traffic, ensure a seamless shopping experience for repeat sales, and power B2C and B2B businesses.
8. Integrated order management system
BigCommerce’s order management system allows businesses to easily track orders and process payments.
Its seamless integration of major payment gateways like PayPal, Google Checkout, and Stripe makes it easy for customers to pay for your products and services securely.
Their conversion optimization and comprehensive analytics package offer big data insight into how many customers are converting on your BigCommerce store.
9. Shipping Integration
Finally, when it comes to shipping, BigCommerce has a shipping integration that allows you to offer two-day shipping on your store for all purchased items.
Easily integrates with UPS, FedEx and USPS carrier accounts allowing you to ship orders quickly and easily from your store. With the built-in shipping calculator, you can provide your customers with accurate shipping rates for their orders.